Meet the Maker 2021: Beliefs & Values


Building a better world everyday.


The Adventure of Play We believe it is tremendously important for kids to learn trough play. Play is one of the most important ways in which young children gain essential knowledge and skills. Our ideal is to contribute to a better future by raising an awareness in children from a very early age on about the world around them. We need the next generation to stand up for our planet.


The Joy of Imagination We have a basic human need to express imagination, curiosity and creativity, which are key resources in a knowledge-driven world. For us it is vital to allow the imagination of the child to flourish. In our designs we use simple shapes and colours, leaving space for the child to invent his own universe. By adding actual stories to our toys, we motivate parents to talk to their children and open up a world of endless possibilities.


0% plastic 100% natural Because we don’t want to contribute to the plastic problem in any way, all of our toys, packaging and promotion materials are completely plastic free. We use GOTS certified organic cotton plush, organic cotton thread, a Texel sheep wool stuffing, environmentally friendly FSC certified wood, paints and finishes and recycled cardboard boxes.


Design for all ages. Our products are not only children’s toys, but also beautiful designs for everybody to enjoy. We aim for them to last for generations.

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