SHOP WINDOW Eye Shop Filmmuseum (Amsterdam)

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Since the Eye Shop - a shop within the Eye Filmmuseum (Amsterdam) - wants to switch to sustainable, plastic-free products, they asked Kaplum to design a shop window to kick off this development towards a sustainable plastic-free shop. Our whale series, which we developed to draw attention to the problem of plastic pollution, was the perfect fit. We used the shape of the Eye logo to design a colourful and playful environment for them.

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