INSPIRATION 6: Saving the World with Bobo Choses

Barcelona based brand Bobo Choses is known for colourful humorous kid’s clothing in comfortable shapes. The brand was founded in 2008 by two friends and mothers Adriana Esperalba and Laia Aguilar. Having a background in graphic design, they created a very recognisable form language. But Bobo Choses also differentiates itself by telling stories through clothing, addressing many social issues such as plastic polluting the sea, honey bees disappearing globally and children’s ability to convey confusing emotions.

At Bobo Choses they believe that children can inspire and teach adults on how to care for the Earth. Adraina Esperalba explains that Bobo Choses is not a clothing brand; Bobo Choses is a way to understand the world. Their W.I.M.A.M.P. (worldwide inventive minds against monsters of pollution) 2017 collection was conceived as a social project, resulting in a donation to Ocean Conservancy. The year after, love and care for the animal kingdom was the main topic of the W.I.M.A.M.P. ’18 collection.

Bobo Choses new Spring Summer 2019 collection To Make a Garden is a global call for saving the bees by planting gardens everywhere, everytime. They present a colourful world full of happy children running around in nature, planting seeds, picking flowers and eating fresh fruits; our future generation ready to save the world. ’Make the bees happy. Never stop planting!’

The way Bobo Choses speaks to children, makes them aware of the world around them and tries to contribute to a better future is playful and full of hope and colour. At the moment Kaplum is developing a project around the pressing problem of plastic soup. We are constantly looking for the right language. How do you address children and their parents at the same time? How can you talk about a very alarming and disturbing problem, but at the same time stay connected with the adventurous and playful world of kids? In this sense Bobo Choses is a great example.