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End of April Kaplum will be part of the Unduetrestella Design Week in Milano! We are very proud to be presenting our brand new plastic-free collection during this week. Unduetrestella Design Week is a special exhibition and communication project, conceived by the studio unduetrestella and focused on design for kids and families. It is planned every year in Milano as a Fuorisalone event during the Milano Design Week, the most important Italian and International event dedicated to the design.

The unduetrestella Design Week 2020 edition is dedicated to sustainable, childfriendly ideas with just one keyword: the Planet. Unduetrestella will propose a series of projects to demonstrate how creativity for children can be sustainable in production, in using and recycling of the materials. A great exhibition of brands and designers, all with a green theme and entitled Go Planet Go !, scheduled for April 2020 inside the Fabbrica del Vapore spaces, to remind us there is no “Planet B”.

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Lately we have been working on an interesting and challenging assignment. Startup Athom asked us to make a soft toy based on their product Homey.

This little futuristic white ball connects all devices at your home, even different brands and technologies, and makes it possible to control your home from one app.

It was challenging to translate such a technological product into an object made out of fabric. Especially the small ring of rainbow-hued light and the three tiny ball-shaped feet pushed our creativity.

The nice thing about taking assignments which are slightly out of your comfort zone is that you discover and learn things you would normally not. In this case we discovered a company that prints custom designs and designs from independent designers on fabric. Their digital print process uses eco-friendly, water-based pigment inks and dyes which produce very little waste. This offered us a solution for the rainbow-hued ring and also creates quite some opportunities for future work. The tiny ball shaped feet of the ball made us learn how to make felt balls. This new skill might come in handy in the future.

We, and luckily our client as well, were very happy with the end-result. The Homey now has a sweet and cuddly family member standing on the desk of the office of Athom.

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Barcelona based brand Bobo Choses is known for colourful humorous kid’s clothing in comfortable shapes. The brand was founded in 2008 by two friends and mothers Adriana Esperalba and Laia Aguilar. Having a background in graphic design, they created a very recognisable form language. But Bobo Choses also differentiates itself by telling stories through clothing, addressing many social issues such as plastic polluting the sea, honey bees disappearing globally and children’s ability to convey confusing emotions.

At Bobo Choses they believe that children can inspire and teach adults on how to care for the Earth. Adraina Esperalba explains that Bobo Choses is not a clothing brand; Bobo Choses is a way to understand the world. Their W.I.M.A.M.P. (worldwide inventive minds against monsters of pollution) 2017 collection was conceived as a social project, resulting in a donation to Ocean Conservancy. The year after, love and care for the animal kingdom was the main topic of the W.I.M.A.M.P. ’18 collection.

Bobo Choses new Spring Summer 2019 collection To Make a Garden is a global call for saving the bees by planting gardens everywhere, everytime. They present a colourful world full of happy children running around in nature, planting seeds, picking flowers and eating fresh fruits; our future generation ready to save the world. ’Make the bees happy. Never stop planting!’

The way Bobo Choses speaks to children, makes them aware of the world around them and tries to contribute to a better future is playful and full of hope and colour. At the moment Kaplum is developing a project around the pressing problem of plastic soup. We are constantly looking for the right language. How do you address children and their parents at the same time? How can you talk about a very alarming and disturbing problem, but at the same time stay connected with the adventurous and playful world of kids? In this sense Bobo Choses is a great example.

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