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INSPIRATION 6: Saving the World with Bobo Choses

Barcelona based brand Bobo Choses is known for colourful humorous kid’s clothing in comfortable shapes. The brand was founded in 2008 by two friends and mothers Adriana Esperalba and Laia Aguilar. Having a background in graphic design, they created a very recognisable form language. But Bobo Choses also differentiates itself by telling stories through clothing, addressing many social issues such as plastic polluting the sea, honey bees disappearing globally and children’s ability to convey confusing emotions. At Bobo Choses they believe that children can inspire and teach adults on how to care for the Earth. Adraina Esperalba explains that Bobo Choses is not a clothing brand; Bobo Choses is

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